Details & Info

The AM General vehicle spec sheets needed to be brought into alignment with the 2015 corporate redesign. In an effort to ensure the official company designer didn’t feel completely railroaded by my incursion into her territory, I suggested in a marketing meeting that some variants for specification sheets should be designed, hoping she’d chomp at the opportunity. Suffice to say the plan backfired and I ended up developing several variants.

The primary goal was to make the specifications of the vehicle more digestible. Older designs lumped every vehicle spec into a three column list without any categorization and context. My aim was to make the information more digestible, while, simultaneously reinvigorating our visual presence.